Innovation Director
AI solutions, media systems, and technical leadership for global-scale products and experiences.
What I Bring
Scaling teams, delivering complex projects, and turning research into commercial products.
Expert in agentic systems, world models, generative AI, and enterprise AI assistants, with RAG as supporting infrastructure.
Designing large-scale, synchronized systems for real-time performance.
Transforming emerging tech research into market-ready products. Founded and grew the solutions pre-sales team at Disguise to 15 people globally.
Career Path
18+ years from product specialist to AI innovation leadership across global markets.
Aug 2024 - Present
Disguise, London
AI Product Leadership
Leading AI strategy, spearheading AId3n AI assistant delivery (AV News AI Innovation of the Year 2026, PLASA Innovation Award 2025), and building agentic systems with world-model-informed reasoning across local and cloud deployments.
Oct 2023 - Sep 2024
Disguise, London
Strategic Transition Leadership
Hybrid role bridging Solutions and Innovation responsibilities during strategic transition period.
Feb 2022 - Oct 2023
Disguise, London
Global Scale Architecture
Led technical solutions for Las Vegas Sphere, Illuminarium venues, and Expo 2020 Dubai. Managed a global team of 15 solution specialists across London, LA, Hong Kong, Kuala Lumpur, and China, ensuring high-quality technical delivery for major entertainment projects worldwide.
Jul 2019 - Feb 2022
Disguise, London
Global Technical Leadership
Managed a global team of 15 solution specialists across London, LA, Hong Kong, Kuala Lumpur, and China, ensuring high-quality technical delivery for major entertainment projects worldwide.
Aug 2015 - Jul 2019
Disguise, London
EMEA Market Expansion
Led technical sales strategy across Europe, Middle East, and Africa markets.
Oct 2012 - Aug 2015
LumenRadio AB, Gothenburg
Business Transformation
Transformed small wireless lighting company into industry leader through strategic product development and global expansion.
Oct 2010 - Sep 2012
Cooper Controls, Watford
Multi-Brand Strategy
Strategic product development across three lighting control brands.
Apr 2008 - Oct 2010
Cooper Controls - Zero 88, Cwmbran
Product Innovation
Led development of new theatrical lighting console ranges.
Apr 2006 - Apr 2008
Zero 88, Cwmbran
Technical Foundation
Technical product expertise and customer support.
18+
Years Experience
10
Years at Disguise
75%
Revenue Growth
2
Innovation Awards
Selected Work
Enterprise-scale deployments and flagship initiatives across AI, immersive media, and platform architecture.
Led the technical solution for a 75-server synchronized system at the world's largest immersive venue.
Spearheaded the delivery of an industry-first AI-powered workflow assistant with comprehensive RAG systems. Winner of AV News AI Innovation of the Year 2026 and PLASA Innovation Award 2025.
Designed the technical workflow for real-time video playback from game engines across 45 x 4K outputs.
Orchestrated projection mapping from 252 projectors onto a 130m dome, with ML-based calibration.
I help teams turn ambitious technical concepts into practical, production-ready systems.
Media Systems
Architecting enterprise-scale media server solutions for the world's most ambitious visual experiences.
Enterprise-scale synchronized playback systems
End-to-end content workflow and delivery
Large-scale projection and LED deployment
75
Max Servers
252
Max Projectors
16K
Max Resolution
Global
Deployment Scale
Technical Range
Transforming complex technical challenges into enterprise-scale solutions across AI, architecture, and emerging technologies.
Architecting enterprise AI solutions from research to production deployment, centered on agentic systems and world models
Leading AId3n development while driving agentic-system architecture and practical world-model exploration, with RAG used as one retrieval layer
Designing and delivering synchronized systems for global entertainment venues
Las Vegas Sphere: 75-server synchronized deployment for one of the world's largest immersive venues
Translating cutting-edge research into commercially viable products and building high-performing teams
Founded and grew solutions pre-sales team to 15 people globally, while expanding platform extensibility
Pioneering adoption of spatial computing and immersive visualization
Emmy-recognized xR solutions powering next-generation entertainment experiences
Industry Presence
Insights on entertainment technology through publications, interviews, and conference presentations.
Writing
Notes on AI systems, media innovation, and the technical decisions that make ambitious ideas real.
Feb 26, 2026 · 4 min read
By Peter Kirkup
As software engineers shift from builder to agent orchestrator, are we ready for the psychological impact of constant AI-driven wins?
Trusted By
Collaborations with leading technology companies and global innovation teams.
7+
Major Tech Companies
100+
Projects Delivered
Global
Market Reach
Contact
Collaborating with teams on AI solution architecture and technical innovation leadership across the UK and globally.